▲ Captures the brand’s heritage, inclusive of its philosophy, aesthetics, high-end value, and future vision in a single volume

▲ Worldview and identity of THE H spotlighted by experts like Jung Hee-won, Jung Ku-ho, 2Portzamparc, and Sinta Tantra

▲ Creates a new brand experience through content, offering additional value to customers via ever more diverse means

Hyundai E&C announced on Tuesday, November 25th, that it has published the brand book THE H: The One and Only Perfection to mark the 10th anniversary of the launch of its high-end residential brand, ‘THE H.’

Hyundai E&C designed this brand book to allow customers to experience the philosophy, aesthetics, high-end value, and future direction of THE H. The book is divided into ‘THE’ and ‘H’ sections, highlighting the essence and perfection of the brand.

The ‘THE’ section, themed ‘Pursuit of Essence,’ contains content that resonates with the uniqueness, irreplaceability, and identity of THE H brand. It features essays themed around THE H's main color, ‘Pure Black,’ along with residential complex introductions and a timeline, revealing the values the brand has espoused. The ‘H’ section, themed ‘Journey toward Perfection,’ unpacks the artistry of daily life, the true nature of high-end living, and the direction of future housing that THE H embraces.

The participation of experts from various fields to aid understanding of THE H’s worldview is also noteworthy. Dr. Jung Hee-won, famous for promoting ‘slow aging,’ resonated with THE H’s direction as a partner in promoting residents' health under the theme of ‘a home that makes you healthier.’ Designer and director Jung Ku-ho, widely known for the ‘KUHO’ brand, conveyed the unique value of THE H through profound insights garnered from his leadership of diverse artistic realms.

‘Artistry in Daily Life,’ conveyed through the writings and sketches of world-renowned architectural and spatial experts, is also a key element symbolizing THE H. Architects 2Portzamparc, who participated in the design of THE H LeBlanc, shared their direct sketches and stated, “The past 10 years of THE H have been a journey redefining Korea’s high-end residential culture,” expressing their hope that “THE H will continue to lead the paradigm connecting cities, people, and the natural world.” Spatial artist Sinta Tantra, who collaborated with Hyundai E&C on THE H Honor Hills and THE H Daechi Edellui, remarked, “THE H is a brand that organically weaves architecture, landscape, and art into a unified whole,” adding, “I was innately aware of their respect for artists and their understanding of the value of artwork.”

Another feature is the multi-dimensional delivery of the brand experience through the voices of customers actually residing in THE H complexes. Residents expressed their appreciation of the differentiated value of THE H, describing it as “a brand that offers spaces and experiences that elevate life to the next level, making every moment spent here special.”

Hyundai E&C also devoted significant effort to the design of THE H brand book. Designer Ham Ji-eun, who recently won ‘Korea's Most Beautiful Book’ award for two consecutive years, participated in the layout, helping to craft THE H's colors and impeccable details in visual language. Additionally, photographer Jung Melmel’s sensuous spatial photos and images add another layer of meaning to the book.

THE H brand book will be sold through commercial bookstores alongside the Apgujeong Hyundai Heritage Book, published in June. This marks the industry's first attempt to publish a brand book series dealing with a residential brand and distribute it commercially.

A Hyundai E&C official stated, “The publication of this brand book is a new brand experience designed with content befitting the status of THE H as it marks its 10th anniversary.” The official added, “We plan to present the value of THE H brand, which encompasses not only residential space but also artistic pursuits, lifestyle, and wellness, to customers in ever more diverse ways in the future.”

Hyundai E&C continues to carry out a wide range of brand heritage projects to pass down and further refine its housing philosophy, identity, and customer-centric values, and plans to expand the platform for communication and resonance through such efforts.